Project Description

Digital youth work

The project’s idea is a response to the need of radical rethinking of the current communication formula and implementing the content creation and dissemination tool kit, in its entirety, in youth work, to achieve transmedia communication, available to various stakeholders and, most of all – with the aim of achieving impact and social change.

Working with youths requires one to know them and recognize them, not only as digital users, but also as active participants in the communication process, potential creators and distributers of online content for sharing experience. The traditional formula for learning and passing on experience, for influencing, has changed completely – which is recognized by NGO teams, who are trying to adequately take part in this process, in order to be successful in working with the young digital generation.

Civil organizations often can’t afford the permanent engagement of a professional (digital) communicator. Nonprofessionals then take on this role. Their lack of expertise, as well as skills to use the variety of digital opportunities, limits the influence and impact, and with that, it prevents the realization of the cause and mission. Instability of the organizations in the public space, as a factor of civil society, organizations being unrecognizable, lacking authority, stability and security, being vulnerable to negative and crisis communication, lacking supporters, etc. are among the negative effects. All of this, in turn, resonates on the sensitive groups the organizations work with.

Digital youth work

The project’s idea is a response to the need of radical rethinking of the current communication formula and implementing the content creation and dissemination tool kit, in its entirety, in youth work, to achieve transmedia communication, available to various stakeholders and, most of all – with the aim of achieving impact and social change.

Working with youths requires one to know them and recognize them, not only as digital users, but also as active participants in the communication process, potential creators and distributers of online content for sharing experience. The traditional formula for learning and passing on experience, for influencing, has changed completely – which is recognized by NGO teams, who are trying to adequately take part in this process, in order to be successful in working with the young digital generation.

Civil organizations often can’t afford the permanent engagement of a professional (digital) communicator. Nonprofessionals then take on this role. Their lack of expertise, as well as skills to use the variety of digital opportunities, limits the influence and impact, and with that, it prevents the realization of the cause and mission. Instability of the organizations in the public space, as a factor of civil society, organizations being unrecognizable, lacking authority, stability and security, being vulnerable to negative and crisis communication, lacking supporters, etc. are among the negative effects. All of this, in turn, resonates on the sensitive groups the organizations work with.

What is the point of digitizing youth work?

An 6-day intensive training course is prevised in the frame of the project. The team of trainers is international, gathering professionals with experience on the subjects, well familiar with the youth sphere, wield non formal methods and are constantly approbating new training programs and methods.

The program is designed in accordance with the specifics of the civil sector and acknowledges the difficulties in communicating problems, related to sensitive subjects and groups. Led by the realization, that communication is a means of informing, engaging, counteracting, protection of rights, promoting values, etc. which accompanies every activity.

The process of communication is complicated enough by modern technologies, which keep evolving and offering different forms of inclusion, but reaching audiences and provoking their interest requires skills that we want to develop in youth workers. They, as digital communicators, should increase their knowledge on the online environment, digital instruments, forms of storytelling, and the specifics of young people’s perception, so they can connect with and speak the same language as those, for whom they work. A benefit of the project is the creation of a space for developing a partner network and a direct exchange of ideas, which are the foundation of a lasting stable partnership.

The partners in the project have expressed an interest in the subject of creating and improving the digital competence of their teams, by implementing a complex of innovative communicational tools and the skills to use them for creating and disseminating content, provoking engagement, empowering disadvantaged groups through their inclusion in the public dialogue, building communities, based on common values. They are looking for new communication formulas, through which to communicate youth problems in a way that is accessible for the young generation, to reach audiences and, most of all – to change behavior, form an opinion, and achieve lasting social change through communication. On the other hand, helping people from the civil sector, who are familiar with the specifics of the work and aware of young people’s problems, to improve their skills for communication in a digital environment, will also help them to make their efforts visible, receive support, acknowledgement and a more favorable context. The goal is for organizations and their teams to be capable to create their own media, through which they can become a factor in the public space.

What is the point of digitizing youth work?

An 6-day intensive training course is prevised in the frame of the project. The team of trainers is international, gathering professionals with experience on the subjects, well familiar with the youth sphere, wield non formal methods and are constantly approbating new training programs and methods.

The program is designed in accordance with the specifics of the civil sector and acknowledges the difficulties in communicating problems, related to sensitive subjects and groups. Led by the realization, that communication is a means of informing, engaging, counteracting, protection of rights, promoting values, etc. which accompanies every activity.

The process of communication is complicated enough by modern technologies, which keep evolving and offering different forms of inclusion, but reaching audiences and provoking their interest requires skills that we want to develop in youth workers. They, as digital communicators, should increase their knowledge on the online environment, digital instruments, forms of storytelling, and the specifics of young people’s perception, so they can connect with and speak the same language as those, for whom they work. A benefit of the project is the creation of a space for developing a partner network and a direct exchange of ideas, which are the foundation of a lasting stable partnership.

The partners in the project have expressed an interest in the subject of creating and improving the digital competence of their teams, by implementing a complex of innovative communicational tools and the skills to use them for creating and disseminating content, provoking engagement, empowering disadvantaged groups through their inclusion in the public dialogue, building communities, based on common values. They are looking for new communication formulas, through which to communicate youth problems in a way that is accessible for the young generation, to reach audiences and, most of all – to change behavior, form an opinion, and achieve lasting social change through communication. On the other hand, helping people from the civil sector, who are familiar with the specifics of the work and aware of young people’s problems, to improve their skills for communication in a digital environment, will also help them to make their efforts visible, receive support, acknowledgement and a more favorable context. The goal is for organizations and their teams to be capable to create their own media, through which they can become a factor in the public space.

Methods and results of training

The intensive training program combines informal training, follows the journalistic standards and ethics, and combines modern concepts of experiencing, coaching and (digital) storytelling, techniques from improvisational theatre, to offer a unique training experience, which can lead to transformation of youths in risk groups.

The training is practically oriented and the comprehensive new knowledge and skills will be integrated in the preparation of a campaign, aiming to promote the mission/activity/cause of the organization and achieve social change, reviewing the digital profile, messages and behavior of the organizations, so they can be more successful in their work.

The focus of the project is creating versatile digital competences the digital communicator needs, to be effective in youth work. Where he is expected to communicate successfully, first with young people with a different profile, and then to promote the civil organization’s mission, to prepare and implement various campaigns (information, advocacy, donor, etc.), and to be creative in realizing them with limited resources.

We expect the participants to improve their knowledge about:

  • the role of the digital communicator in the civil sector;
  • the specifics of the media and information environment;
  • approaches for communicating sensitive subjects and groups – counteracting stereotypical and prejudiced thinking, human rights violations, etc.;
  • alternative forms of storytelling (citizen journalism), ethical principles for preserving dignity and personal freedom;
  • forms of participating narratives and empowerment through digital technologies;
  • crisis communication.

The participants will improve their skills for:

  • working with information (searching, checking, processing, managing, etc. of digital content);
  • using digital technologies for influencing and cooperation;
  • critical thinking – differentiating the forms of manipulation and skills to conduct crisis communication.
  • Creating original and quality content, and format them according to the channel
  • working with a wide range of digital tools
  • working with a complete media mix in disseminating information.

Regarding attitudes, we aim to achieve&

  • an openness to digital youth work and creating habits and skills to work in a digital environment
  • realizing the need to increase the quality of communication in a digital environment and of the created communication materials, which are important for the lasting positioning of civil organizations as a factor of change
  • increasing the empathy toward youths from various vulnerable groups and responsibility in presenting information for them in the public space.

The partner organizations, on the other hand, will be able to transfer the training program on digital competences, modify it and implement it in a different context, for different aims and groups, as well as the designed materials and resources provided by us, thereby multiplying the idea of the project.

Methods and results of training

The intensive training program combines informal training, follows the journalistic standards and ethics, and combines modern concepts of experiencing, coaching and (digital) storytelling, techniques from improvisational theatre, to offer a unique training experience, which can lead to transformation of youths in risk groups.

The training is practically oriented and the comprehensive new knowledge and skills will be integrated in the preparation of a campaign, aiming to promote the mission/activity/cause of the organization and achieve social change, reviewing the digital profile, messages and behavior of the organizations, so they can be more successful in their work.

The focus of the project is creating versatile digital competences the digital communicator needs, to be effective in youth work. Where he is expected to communicate successfully, first with young people with a different profile, and then to promote the civil organization’s mission, to prepare and implement various campaigns (information, advocacy, donor, etc.), and to be creative in realizing them with limited resources.

We expect the participants to improve their knowledge about:

  • the role of the digital communicator in the civil sector;
  • the specifics of the media and information environment;
  • approaches for communicating sensitive subjects and groups – counteracting stereotypical and prejudiced thinking, human rights violations, etc.;
  • alternative forms of storytelling (citizen journalism), ethical principles for preserving dignity and personal freedom;
  • forms of participating narratives and empowerment through digital technologies;
  • crisis communication.

The participants will improve their skills for:

  • working with information (searching, checking, processing, managing, etc. of digital content);
  • using digital technologies for influencing and cooperation;
  • critical thinking – differentiating the forms of manipulation and skills to conduct crisis communication.
  • Creating original and quality content, and format them according to the channel
  • working with a wide range of digital tools
  • working with a complete media mix in disseminating information.

Regarding attitudes, we aim to achieve&

  • an openness to digital youth work and creating habits and skills to work in a digital environment
  • realizing the need to increase the quality of communication in a digital environment and of the created communication materials, which are important for the lasting positioning of civil organizations as a factor of change
  • increasing the empathy toward youths from various vulnerable groups and responsibility in presenting information for them in the public space.

The partner organizations, on the other hand, will be able to transfer the training program on digital competences, modify it and implement it in a different context, for different aims and groups, as well as the designed materials and resources provided by us, thereby multiplying the idea of the project.

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