An 6-day intensive training course is prevised in the frame of the project. The team of trainers is international, gathering professionals with experience on the subjects, well familiar with the youth sphere, wield non formal methods and are constantly approbating new training programs and methods.
The program is designed in accordance with the specifics of the civil sector and acknowledges the difficulties in communicating problems, related to sensitive subjects and groups. Led by the realization, that communication is a means of informing, engaging, counteracting, protection of rights, promoting values, etc. which accompanies every activity.
The process of communication is complicated enough by modern technologies, which keep evolving and offering different forms of inclusion, but reaching audiences and provoking their interest requires skills that we want to develop in youth workers. They, as digital communicators, should increase their knowledge on the online environment, digital instruments, forms of storytelling, and the specifics of young people’s perception, so they can connect with and speak the same language as those, for whom they work. A benefit of the project is the creation of a space for developing a partner network and a direct exchange of ideas, which are the foundation of a lasting stable partnership.
The partners in the project have expressed an interest in the subject of creating and improving the digital competence of their teams, by implementing a complex of innovative communicational tools and the skills to use them for creating and disseminating content, provoking engagement, empowering disadvantaged groups through their inclusion in the public dialogue, building communities, based on common values. They are looking for new communication formulas, through which to communicate youth problems in a way that is accessible for the young generation, to reach audiences and, most of all – to change behavior, form an opinion, and achieve lasting social change through communication. On the other hand, helping people from the civil sector, who are familiar with the specifics of the work and aware of young people’s problems, to improve their skills for communication in a digital environment, will also help them to make their efforts visible, receive support, acknowledgement and a more favorable context. The goal is for organizations and their teams to be capable to create their own media, through which they can become a factor in the public space.