Project Description
An organization without a communicator – a bird without a voice
The communicator is the key expert every organization wants to have, but can’t always afford. The limited resources and opportunities civic organizations work with force them to look for temporary solutions, regarding communications – they engage interns, volunteers or a member of the team. Often the people tasked with publishing information don’t have the experience and competences to do that.
Communication is a central component in every organization’s activity. Through it they inform, share experience, know how, good practices, they connect the individuals in communities, get messages through, participate in decision making, defend rights, look for responsibility, achieve social change. Communication is important at every level:
- inside the organization, between the team members, so they can be united regarding vision, mission, goals and activities;
- outside the organization – with potential donors, supporters, professionals from various fields, stakeholders – media, business, training and educational institutions, local authorities, the general public, so they can be informed on important matters, attracted for causes, so that attitudes can be changed and active civic participation can be provoked;
- with target groups – reaching specific group segments, including marginalized and at risk, to analyze their needs and provide adequate support, to engage, motivate and empower for inclusion in every field of public life, to defend their rights, etc.
Civic organizations are rarely the focus of media or it’s in the context of a problem that escalated, when it does happen. The task of informing, disseminating results, implementing new social formulas and good examples and models of successful social interaction falls on the organizations themselves. They should be perceived as mediators of messages, which requires the periodical creation of accurate, quality content, building channels for its dissemination, developing and maintaining interaction with the created communities.
There are many different tools to do this in a digital environment, but can they be used adequately in a smart media mix from civic organization’s teams?
Partner
With the financial support of
An organization without a communicator – a bird without a voice
The communicator is the key expert every organization wants to have, but can’t always afford. The limited resources and opportunities civic organizations work with force them to look for temporary solutions, regarding communications – they engage interns, volunteers or a member of the team. Often the people tasked with publishing information don’t have the experience and competences to do that.
Communication is a central component in every organization’s activity. Through it they inform, share experience, know how, good practices, they connect the individuals in communities, get messages through, participate in decision making, defend rights, look for responsibility, achieve social change. Communication is important at every level:
- inside the organization, between the team members, so they can be united regarding vision, mission, goals and activities;
- outside the organization – with potential donors, supporters, professionals from various fields, stakeholders – media, business, training and educational institutions, local authorities, the general public, so they can be informed on important matters, attracted for causes, so that attitudes can be changed and active civic participation can be provoked;
- with target groups – reaching specific group segments, including marginalized and at risk, to analyze their needs and provide adequate support, to engage, motivate and empower for inclusion in every field of public life, to defend their rights, etc.
Civic organizations are rarely the focus of media or it’s in the context of a problem that escalated, when it does happen. The task of informing, disseminating results, implementing new social formulas and good examples and models of successful social interaction falls on the organizations themselves. They should be perceived as mediators of messages, which requires the periodical creation of accurate, quality content, building channels for its dissemination, developing and maintaining interaction with the created communities.
There are many different tools to do this in a digital environment, but can they be used adequately in a smart media mix from civic organization’s teams?
Partner
With the financial support of
Digital communicator – what kind of bird is that?
Digital communicator is the solution we found in the first phase of the DigiComs project, implemented in 2019, with the Impact Drive foundation, financed by the Bulgarian fund for women. We developed, tested and validated an innovative business model for social entrepreneurship activity, aimed at girls and young women between the ages of 18 and 35. The idea is, on the one hand, to provide training opportunities for developing additional knowledge and skills, through which the opportunities of women, including those from vulnerable groups, can be increased, so they can be included in the labor market (home office, freelance, etc.), and on the other hand – to offer an option for civic organizations to use the expert services of trained professionals in the field of digital social communication.
With the start of DigiComs2, the idea enters its second phase – the creation of a specialized training program, aiming to prepare competent specialists in the field of digital communication, with an accent on communicating causes and working in the civic field. The multidisciplinary program’s design is based on the principles of good journalistic practice, PR approaches, digital marketing, managing social media, etc., aimed at broadening the horizon of communicating from the civic organizations’ position. The training is logically structured, practically oriented, with active interaction between participants, trainers and experts.
The online form makes the training accessible and convenient for participation, while the feedback, tasks, tests and additional resources will help the participants apply their knowledge practically. At the end, they will have amassed a portfolio, which could open the door toward professional realization in the civic sector.
The role of the digital communicator in an organization is to build and maintain the digital profile and image of the organization, as well as its online presence, to saturate the information flow with content, helping to get messages across, defend causes and civic initiatives. He builds the “media skeleton” of the organization, forms the flesh and vision, maintains the “circulation” through social networks and generated communities, so the activity can be visible, the messages – clear, the results – sustainable and the democratic society – strong.
Digital communicator – what kind of bird is that?
Digital communicator is the solution we found in the first phase of the DigiComs project, implemented in 2019, with the Impact Drive foundation, financed by the Bulgarian fund for women. We developed, tested and validated an innovative business model for social entrepreneurship activity, aimed at girls and young women between the ages of 18 and 35. The idea is, on the one hand, to provide training opportunities for developing additional knowledge and skills, through which the opportunities of women, including those from vulnerable groups, can be increased, so they can be included in the labor market (home office, freelance, etc.), and on the other hand – to offer an option for civic organizations to use the expert services of trained professionals in the field of digital social communication.
With the start of DigiComs2, the idea enters its second phase – the creation of a specialized training program, aiming to prepare competent specialists in the field of digital communication, with an accent on communicating causes and working in the civic field. The multidisciplinary program’s design is based on the principles of good journalistic practice, PR approaches, digital marketing, managing social media, etc., aimed at broadening the horizon of communicating from the civic organizations’ position. The training is logically structured, practically oriented, with active interaction between participants, trainers and experts.
The online form makes the training accessible and convenient for participation, while the feedback, tasks, tests and additional resources will help the participants apply their knowledge practically. At the end, they will have amassed a portfolio, which could open the door toward professional realization in the civic sector.
The role of the digital communicator in an organization is to build and maintain the digital profile and image of the organization, as well as its online presence, to saturate the information flow with content, helping to get messages across, defend causes and civic initiatives. He builds the “media skeleton” of the organization, forms the flesh and vision, maintains the “circulation” through social networks and generated communities, so the activity can be visible, the messages – clear, the results – sustainable and the democratic society – strong.
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Български